Nickel and Dimed

Barbara Ehrenreich’s book, Nickel and Dimed: On (Not) Getting By in America, describes the experiences the author went through when she forfeited her good life and went undercover so as to see for herself how it feels to work for an hourly wage of $6 to $7. Instead of simply listening to the accounts of other individuals, she decided to travel to Florida, Maine, and Minnesota, with the intention of assuming the role of a minimum wage employee.Advertising We will write a custom term paper sample on Nickel and Dimed specifically for you for only $16.05 $11/page Learn More Ehrenreich worked and lodged in every location for about a month. Although she was working full time, she found it hard to meet her needs adequately and she was often forced to do two jobs at a time to make ends meet. The author decided to go on this experiment with the intention of establishing whether the amount of money paid to low-wage workers is enough for their sustenance. Eh renreich’s expose ´ has revealed so many things to me concerning the situation of the low-wage workers in America. Whereas the experiences that the author underwent were captivating, I did not get the feeling that she really anticipated to achieve something in her tricky experiment. However, after getting her point of view from her personal experiences, the difference between the rich and the poor has become even more apparent to me. To start her experiment, Ehrenreich decided to go to Key West, Florida, which was near her home to try to find an employment there (Ehrenreich, 2008). Luckily, she got recruited to work as a waitress in a diner-style restaurant and found an efficiency apartment thirty miles away from the city to live in. However, the payment she received from the job was hardly adequate to sustain her and pay for the next month’s rent. As a result, she opted for a second job at a local hotel to work as a maid. Interestingly, she was unable to cope with t he two jobs. Ehrenreich then left the maid position after one day and the waitress position also became equally demanding. Therefore, she quitted the job even before the end of the month. After departing from Florida, Ehrenreich went to Portland, Maine, where she managed to get a job with The Maids, a residential housekeeping service, and she also worked as a dietary aide in a nursing home so as to make ends meet. The two jobs forced her to work for seven days a week and she managed to stick it out until the end of the month. She found that working with The Maids was both physically demanding and paying meager wages. In addition, she felt that the work was degrading to her. A notable experience she describes is when one of the maids got injured while performing her duties and although she unsuccessfully tried to thwart the normal operations at the residential housekeeping service, she managed to convince the management to give the injured maid a day off. Serving in the nursing home, the author found herself attending to the needs of all the patients in the whole Alzheimer’s section. And, she feared making any mistake that could cause more harm to her patients as she had little experience on the job.Advertising Looking for term paper on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More The third location chosen for the experiment was Minneapolis, Minnesota, where she found it more difficult both to get an employment opportunity and a reasonably priced apartment to stay in. It was hard for her to get an apartment in the city because the vacancy rate was less than one percent. Nonetheless, after spirited attempts, she was employed by Wal-Mart as a â€Å"softlines† worker and she found a rundown motel to stay in, which threatened her safety and proper sleep at night. Thus, to improve her conditions of living, she moved to a nicer hotel. The work at Wal-Mart was not only repetitive and monoto nous, but also extremely low paying that made her to struggle in meeting her needs. This made her to believe that the workers at the company are working themselves too hard compared to the meager wages they receive. Interestingly, when she was leaving every job in all the three locations, she never witnessed a dramatic response from the workers she revealed to that her main intention was to write a book about her experiences. The employees seemed to be caught up so much in their low paying jobs that none of them showed any interest in her candid reasons for vacating the positions. Reading the experiences that Ehrenreich went through surprised and shocked me, as well. Importantly, it made me change my perception about the individuals in America who survive on low-wage jobs. Although I had the opinion that individuals living in trailer apartments were finding it hard to make ends meet, I had not fully thought that they were living in deplorable conditions that even affording a trailer apartment would seem difficult. Worth mentioning, I also considered that individuals on low-wage job would be capable of meeting at least their basic needs such as adequate food and shelter. However, reading the book immediately opened my eyes concerning how much those on minimum wage work so hard to afford the basic items, not mentioning the luxuries. Nickel and Dimed reveals this problem through the experiences that the author went through in different locations in the United States. The astounding expose ´ that the author makes has changed my opinion regarding a number of social issues. I agree with the author’s claim that minimum wage employees represent the largest, most philanthropic category of the American workforce because of the many challenges that they have to tackle in order to survive.Advertising We will write a custom term paper sample on Nickel and Dimed specifically for you for only $16.05 $11/page Learn More Notably, Ehrenrei ch’s argument has made me to realize that minimum wage workers in America are maybe one of the most ignored segments of the country’s workforce. The topic on how much an American worker should be paid at minimum is often a controversial one (Waltman, 2000). The issue often ignites debates in the social and political spheres. However, as Ehrenreich points out, few individuals are really interested in ways of improving the lives of the low-wage earners. When legislation is passed to increase the amount of minimum wage in the country, the government and others usually pay more attention on the response of the employers while disregarding the effects of this in the real lives of the recipients of the legislation. The book has succeeding in revealing this great deal of social discrimination that is still prevalent in the American society. Consequently, the course of low-wage earners is still severely hurt. Before reading the book, I had the perception that minimum wage jobs did not require any â€Å"skills† to perform. However, the explanation that Ehrenreich gives has made me to think otherwise. Ehrenreich, a journalist with a Ph.D. degree, discovered that manual labor was physically demanding, boring, humiliating, and needed incredible acts of resilience, focus, good and fast thinking, and accuracy to perform. She also found out that continuous and recurring movement leads to the risk of cumulative trauma disorder (CT). For one to deliver results as a minimum wage worker, one must be able to endure pain so as to hold a position in a market with constant returns. In addition, Ehrenreich points out the malpractices of the people in the management position who make the whole experience of low-wage earners to be even more dejected. They often disrupt the employees productivity and compel those they supervise to perform degrading and uninteresting duties. In the book, Ehrenreich details the problems and sufferings of the individuals who, either du e to lack of experience or other causes, have to commence their careers at the bottom by earning low-wages. Her explanation reveals that they find it hard to get by, and even more difficult to forge ways ahead. I would also expect it to be full of hardships and difficulties. However, I am not certain if the author expected it to be so difficult and I am also not certain if her experience was long enough to enable her make the assertions or if she did her best in her undercover investigations. Nonetheless, as pointed out earlier, many of the issues she has raised are factual. The thought provoking book, Nickel and Dimed, was well-written and it is worth reading for opening the eyes of the readers regarding minimum wage employment in America.Advertising Looking for term paper on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Reference List Ehrenreich, B. (2008). Nickel and dimed: on (not) getting by in America. New York: Henry Holt Co. Waltman, J. L. (2000). The Politics of the minimum wage. Urbana: Univ. of Illinois Press. This term paper on Nickel and Dimed was written and submitted by user Trey Hall to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Compare the Muslim Hajj with the Jewish Yom Kippur Essays - Hajj

Compare the Muslim Hajj with the Jewish Yom Kippur Essays - Hajj Compare the Muslim Hajj with the Jewish Yom Kippur September 08, 2014 Andre Key Module #4 Writing Assignment 3 Question: "Compare the Muslim Hajj with the Jewish Yom Kippur." Once a year, Muslims of every ethnic group, colour, social status, and culture gather together in Mecca and stand before the Kaaba praising Allah together. It is a ritual that is designed to promote the bonds of Islamic brotherhood and sisterhood by showing that everyone is equal in the eyes of Allah. The Hajj makes Muslims feel real importance of life here on earth, and the afterlife, by stripping away all markers of social status, wealth, and pride. In the Hajj all are truly equal. The Hajjis or pilgrims wear simple white clothes called Ihram. During the Hajj the Pilgrims perform acts of worship and they renew their sense of purpose in the world. Mecca is a place that is holy to all Muslims. It is so holy that no non-Muslim is allowed to enter. For Muslims, the Hajj is the fifth and final pillar of Islam. It occurs in the month of Dhul Hijjah which is the twelfth month of the Islamic lunar calendar. It is the journey that every sane adult Muslim must undertake at least once in their lives if they can afford it and are physically able. gathered travel from Makkah to Mina, a small village east of the city. There they spend the day and night in enormous tent cities, praying, reading the Quran, and resting for the next day. On the second day of the pilgrimage, the pilgrims leave Mina just after dawn to travel to the Plain of Arafat for the culminating experience of the Hajj. On what is known as the "Day of Arafat, the pilgrims spend the entire day standing (or sitting) near the Mount of Mercy, asking Allah for forgiveness and making supplications. Muslims around the world who are not at the pilgrimage join them in spirit by fasting for the day. After sunset on the Day of Arafat, the pilgrims leave and travel to a nearby open plain called Muzdalifah, roughly halfway between Arafat and Mina. There they spend the night praying, and collecting small stone pebbles to be used the following day. On the third day, the pilgrims move before sunrise, this time back to Mina. Here they throw their stone pebbles at pillars that represent the temptations of Satan. When throwing the stones, the pilgrims recall the story of Satans attempt to dissuade Prophet Abraham from following Gods command to sacrifice his son. The stones represent Abrahams rejection of Satan and the firmness of his faith.After casting the pebbles, most pilgrims slaughter an animal (often a sheep or a goat) and give away the meat to the poor. This is a symbolic act that shows their willingness to part with something that is precious to them, just as the Prophet Abraham was prepared to sacrifice his son at Gods command. Throughout the world, Muslims celebrate Eid al-Adha, the Festival of Sacrifice, on this day. This is the second of the two major holidays in Islam each year. The pilgrims then return to Makkah and perform seven tawaf, turns around the Kaaba, the house of worship built by Prophet Abraham and his son. In other rites, the pilgrims pray near a place On the first official day of the pilgrimage, the millions of pilgrims that have now called The Station of Abraham, which is reportedly where Abraham stood while constructing the Kaaba. The pilgrims also walk seven times between two small hills near the Kaaba (and enclosed in the Grand Mosques complex). This is done in remembrance of the plight of Abrahams wife Hajar, who desperately searched in the area for water for herself and her son, before a spring welled up in the desert for her. The pilgrims also drink from this ancient spring, known as Zamzam, which continues to flow today. In the days and weeks after Hajj, many Muslims take advantage of their travel time by visiting the city of Madinah, 270 miles north of Makkah. The people of Madinah provided refuge to the early Muslim community, when they were being persecuted by the powerful Makkan tribes. Madinah became a center for the

Milestone Challenge Solution Essay Example | Topics and Well Written Essays - 2000 words

Milestone Challenge Solution - Essay Example One other characteristic feature of today’s technology, which has been tagged as emerging technology is that it focuses mainly on problem solving to make various endeavours of human existence easier. New companies are therefore in an excellent position to take advantage of the problem solving phenomenon associated with emerging technology. The same level of opportunity also exists for existing companies who want to experience major milestones in their operations and activities. Given the present case under discussion, it can be seen that the company wants to create a system whereby there will be different technological provisions specially created to cater for the needs of individual employees. This is a step in the right direction because even though it takes the collective successes of all employees to amount to the overall success of the company, each employee needs to work in an environment that promotes the utilisation of individual brilliance, skill and expertise. There shall therefore be a solution to the need of the company whereby individual information technology system shall be created to cater for the individual needs of employees but at the same time there will be a centralised processing mechanism to regularise the collective functions of employees. Mobile Office Technology Proposal Employee / Setting Hardware requirement Software requirements Connectivity requirements Subtotal Specific Justifications Travelling Journalist Digitized camera, Laptop, tablet computer, smart phone Windows 7 Operating System, Microsoft Office 3G, Wireless card, USB modem AUD$2,500 For the work of the traveling journalist, it is important to include a digitized camera due to the fact that there may be several passing moments that would need to be captured unto the device for onward and future processing. The tablet computer would also ensure accessibility to information, especially at places where it will not be convenient to operate larger machines like laptop a nd desktop computers. The USB modem is also regarded as highly useful and appropriate for use in the laptop and tablet computer for gaining access to the internet. Regional Editor Laptop computer, smart phone, desktop computer Windows 7, Photoshop, Corel Draw, PageMaker Wireless card, USB modem, 3G AUD$2,500 In the case of the editor, a desktop computer is highly appropriate as he would not be undertaking a lot of mobile duties. Moreover, the desktop and laptop computers are preferred to tablet PC as he will be undertaking several large scale editing of pictures and videos, which will not be appropriate to use the tablet PC for. The Corel Draw and Photoshop software will be two important software for editing films and pictures. Business Development Manager Desktop computer, laptop, tablet PC Windows 7, PageMaker, Corel Draw Wireless card, USB modem AUD$2,500 Just as the regional editor, the also Business Development Manager needs Corel Draw and PageMaker to undertake editing of film s and videos. Three types of computers are suggested here and they are exclusively necessary for testing the outcome of final works on desktop computer, tablet computer and laptop computers: as a way of meeting the visual resolutions of as many users as possible. Main

The Different Aspects of Employee Engagement Term Paper

The Different Aspects of Employee Engagement - Term Paper Example With the evolvement of the workplace and the workforce, organizations realize that to succeed in the search for talent, they have to first succeed in winning over employees through elements such as trust, justice, and perceptions and through practices that make their roles clear. Amongst the major factors that improve employee engagement are changing management and effective communication systems. Theorists have held that companies that can unlock the secrets of employee engagement can benefit from maximum profits (Vance, 2006). Literature Review Research has suggested that employee engagement and a high level of psychological well being of workers plays a major role in achieving organizational objectives related to successful and profitable organizations. The psychological well being of any company is directly associated with performance levels. Studies conducted by Folger and Cropanzano (1998) have revealed that workers experiencing higher levels of psychological well-being work be tter and that this well being is a superior forecaster of work performance than job satisfaction. According to Robinson et al (2004), employee engagement is defined as â€Å"A positive attitude held by the employee towards the organization and its values. An engaged employee is aware of business context and works with colleagues to improve performance within the job for the benefit of the organization† (Robinson et al, 2004, p.5). The concept of employee engagement was first introduced by Kahn (1990) whereby he held that in being engaged, employees are emotional, cognitively and physically involved while working in the organization. Another aspect of employee engagement is the flow relative to holistic sensations that are experienced by workers while performing their roles with complete involvement. This flow is the mental condition whereby a minimal distinction is made amongst the self and the working environment and while employees are in such flow, they do not need to exer t many conscious controls while working.  

House Security Essay Example for Free

House Security Essay http://www.apogeekits.com/remote_control_by_phone.htm Remote Control via Telephone Kit K6501 Makes it possible to turn up to three devices on or off over the telephone. It is also possible to check the status of a switch (open or closed). Remote Control Thermostat Kit K6502 Used as any other thermostat, but with the added function of choosing the day or night temperature setting by means of remote control over a telephone. Remote Control by Cell Phone Kit MK160 Use your cell phone for remote control of lighting, heating, gate operation, control animal feeders, activate a car alarm, etc. E-Lock Electronic Lock Kit ML222 A touch tone activated combination lock controlled by the keypad of a mobile phone. When the correct combination is entered, a relay on the circuit board is activated. The relay can be connected to a solenoid (not included) to unlock a door or cabinet. http://www.endoacustica.com/spy_telephone.htm A Spy Phone, or GSM Spy cellphone, is a normal mobile phone, where a software has been installed, which allows a third party to monitor the activities of the phone user. To avoid suspicions, a Spyphone must be given either as a present (for family members monitoring) or given as company equipment (for personnel monitoring). Naturally, if you want to listen to a person’s conversation, they must be using the phone on which the spy software has been installed. It is important to clarify that the GSM spy cellphone is not a phone that you can use to listen to conversations involving other people around you; on the contrary, this is a handset whose conversations can be listened to from an unlimited distance. To be able to listen to environmental conversations taking place around the spy phone, you must call it from your phone (the so called monitoring phone). The spy cellphone software will recognize the caller as a controlling number, and will silently activate the microphone, allowing you to listen to conversations around the phone within a range of a few meters. To intercept a telephone conversation, you will have to wait for a phone call to star t, which will be notified to you with an SMS message. At this point you will be able to call the spy telephone from the monitoring number, and listen to the phone call in real time, and without being noticed. To intercept text messages, both incoming and outgoing, you just have to send an SMS to the spyphone, containing a command string which will activate the relevant function. To locate the GPS position of the spy mobile phone, you can send another text command by SMS, and within a few minutes, the spy phone will reply with an SMS that indicates the geographical coordinates of its position. At this point, just enter the coordinates on Google Maps or Google Earth, and you will be immediately able to see the exact location of the spy cellphone at that time. If you are very busy, and have no time to call and listen in real time, you can activate the recording function, which will automatically record all calls and environmental conversations, and at a later stage send them directly to your e-mail address. This function is activated just like all others, and that is, by sending an SMS, which just like all other operating commands will not be displayed on the spy phone screen. In fact, all functions can be activated via SMS, and in the same fashion they can be disabled one by one. Our GSM spyphones have a wide range of applications like monitoring older people or children, or to protect your assets or personal interests. They are not meant to be used for any illegal purpose. Our spy software is installed manually. The spy file is sent via infrared or Bluetooth connection, from your computer or another phone. This aspect can help us in difficult cases: for example, if you are not able to have your target use a spy phone that you can give as a present or a benefit, all you need to do is get hold of their phone for a few minutes, and quickly transfer the spy software from your phone via Bluetooth, installing the software within a few seconds, without leaving any visible sign. Once the spy software is correctly installed, the job is done. All functions can be individually enabled, disabled or configured remotely via SMS. All SMS messages containing operating instructions are absolutely invisible: the spyphone receives them, but they are grabbed by the spy software and will not show up on the display or give out any sign of activity. In one unique product you will find comfortable and effective security control of your home using the simplest of controls. GSM Alarm Home Control operates fully automatically. Ensure your house is safe with a chip or a card, with an alarm siren, with a message to your phone or to a security agency and enjoy the possibility of switching on an appliance with a phone call or an sms. However, if you require more comfortable control, you can have a touch screen control in your home, an application on your mobile or even connect to your home via the internet. The product will secure the whole house when you leave. At night, however, it can protect only the rooms that you do not use. This ensures a good nights sleep, safe in the mind that your house is secure from illegal entry whilst you sleep. Its up to you whether you connect an outdoor siren and rely on the fact that thieves will be frightened away, or, vice versa, if you let a thief steal in peace while the silent alarm is alerting the security agency and you have a chance to catch the thieves red-handed. With our product you can connect indoor and outdoor thermometers. From a distance you can check the temperature, receive an SMS if the set temperature is exceeded and even specify the individual room temperature. Before arriving at your weekend cottage or at home you can set the temperature in advance so that you come home to a nice, comfortable climate. Remote controls are expensive and often do not have the necessary reach or you are constantly looking for it! In contrast, we carry a mobile phone all the time. Therefore, if the appliance is connected to GSM Home Control you can easily control everything from your mobile. This doesnt just mean from anywhere in the world, you can also do it from the comfort of your sofa! The product doesnt satisfy the basic configuration for your house? Do you have specific requirements? We are here for you and we can prepare any configuration to give you peace of mind. http://www.levelna.com/en/gc-055-gsm-alarm-amp-house-control.htm

Arthur Millers Death of a Salesman as Epic Tragedy Essay -- Death Sal

Arthur Miller's Death of a Salesman as Epic Tragedy   Ã‚  Ã‚   Aristotle's Poetics defines the making of a dramatic or epic tragedy and presents the general principles of the construction of this genre. Surprisingly, over the centuries authors have remained remarkably close to Aristotle's guidelines. Arthur Miller's twentieth century tragedy Death of a Salesman is an example of this adherence to Aristotle's prescription for tragedy. It is significant to test Aristotle's definition and requirements of tragedy by comparison and contrast, against a contemporary tragedy and to make observations with regard to what influence society and culture may have on the genre. This discussion however, will be confined to the realm of plot and the more notable aspects of the construction of the incidents in tragedy because of the complexity of this element. Aristotle's attention throughout much of Poetics is directed towards the requirements and expectations of plot.   Plot, 'the soul of tragedy', Aristotle says, must be an imitation of a noble and complete action. In Death of a Salesman, Miller does provide a complete action, that is it has what Aristotle identifies as a beginning, a middle, and an end. These divisible sections must, and do in the case of Death of a Salesman, meet the criterion of their respective placement. Whether Miller provides a nobel action, however, is an issue of culture. Willy Loman ultimately takes his own life so that his son Biff may benefit from the insurance money that he will receive. The question then, is according to our culture is his suicide noble? Since Willy's suicide is perpetrated for Biff's benefit, one could view this act as sacrifice. Sacrifice is in our culture, a pious and admirable quality, one of... ...ath of a Salesman' Twentieth Century Literature.   January, 1972. 19-24.   Rpt. in World Literary Criticism.   Ed. Frank Magill.   'Arthur Miller' Detroit: Gale Research, 1992.   2366-2368. Hayman, Ronald.   Arthur Miller.   New York: Frederick Ungar, 1972. Hoeveler, D. J.   'Ben's Influence.'   Arthur Miller?s Death of a Salesman: Modern Critical Interpretations.   Ed. Harold Blum.   Philadelphia: Chelsea House, 1988. 72-81. Magill, Frank.   'Death of a Salesman.'   Master Plots.   Englewood Cliffs: Salem, 1976.   1365-1368. Miller, Arthur.   Death of a Salesman.   New York: Penguin, 1949. ---.   Conversations With Arthur Miller.   Jackson: Mississippi UP, 1987. Parker, Brian.   'Point of View in Arthur Miller's Death of a Salesman.'   Arthur Miller: A Collection of Critical Essays.   Ed. Robert Corrigan.   Englewood Cliffs:   Prentice Hall, 1969.   98-107.

Dimensions of brand personality or characteristics Essay

As shown in the figure above, the dimensions of brand characteristics include sincerity, competence, excitement, ruggedness and sophistication of the products or services. In this regard, the dimensions can be sued for operationalising the dimensions of the characteristics of the brand structure. Different studies have shown that the characteristic of a specific brand reveals their best characteristic that outperforms their rival brands (Kapferer, 1997). The distinctive brand characteristic provides the brand the ability to be exploited as a channel for self-expression, self-appraisals and self-definition for clients (Karande, Zinkhan & Lum, 1997). In addition, brand characteristic is a context linked with the multidimensional image of a specific brand (Keller, 1993). These imply that the characteristic of the brand will lead to brand image. The brand personality dimensions can be sued evaluate or measure various brand images. It is noted that the brand personality dimension is a well researched context to determine whether the brands is strong and effective (Austin et al, 2003, Phau & Lau, 2000). The most direct and simplest manner which has been recommended in measuring the strength and effectiveness of the brand image is to solicit responses to different questions which pertains to a specific human traits (Keller, 2003). As mentioned above, one of the questions that should be answered in this paper is to determine the characteristics of a strong and effective brand. Different scholars have been able to establish some points to distinguish strong and effective brands. It can be said that a specific brand is strong and effective if such brand have the ability to influence the consumer purchase behaviour. According to Keller (1993), a brand is strong and effective if it has a significant impact on the purchase behaviour and decision making of the target market. In addition, strong brand is a brand which has the ability to retain on the memory and consciousness of the clients associated with their purchasing decision making. Based on the brand concept of a target market, Dobni (1990) regarded brand image as the subjective consciousness phenomenon. Dobni (1990) have realized that it is not easy to understand how brand can retain on the memory and consciousness of the consumer but brand which has a strong image is forming through the reason and perceptual connotation of the consumer. Furthermore, since the image of the brand does not physically exist in the products as well as in the entity, it is mentioned that a strong and effective brand has the ability to influenced and meld by its brand’s declaration of specialties of their content and by the individuals who accept the image throughout the purchase process. Hence, it is more essential consider the image of the brand than the consciousness appeared of fact to know whether the brand is strong and effective. In the explanation made by Aaker (1991), he mentioned that the brand is typically linked with the company in a meaningful manners and its strength and effectiveness is reflected to different attitude of characteristics include the performance of the product, compare price, the interests of the customers, the behaviour of the clients, famous person/s, personality and life style, their competitors, product category, and others. Each of these characteristics has a different degree of intensity to influence the strengths and effectiveness of the brand image. In addition, it can also be noted that strength and effectiveness of brand image of the products or services offered by the company can also bee attributed with the associated brand name to ensure that the clients will purchase the products or services. The characteristics of a strong and effective brand can be divided to flexibility of the materials, the tangible and intangible feelings of the consumer and others. A strong and effective brand is also considered as the one which has the ability to determine the products and services taken on their brands. It can be said that one of the characteristics of a strong and effective brand has the ability to appeal to its target market, and has the ability to become memorable among customers. Furthermore, a strong and effective brand also offers a unique image which separates it from other competing products or services. It can be noted that a company with a strong brand enables a specific service or product to distinguish itself from its rivals. From the study conducted in which 101 companies have been surveyed, the participants of the study revealed that having a strong and effective brand are indeed important to the success of the company and products, specifically new launches (Kohli & McBahn 1997). In addition, it is said that strong and effective brand has the ability to make statements to other audience. Having a strong and effective brand enables the company to have a short-hand communication of what the organisation is and what it offers. Strong and effective brand create social acceptance and instant mutual recognition among their clients. By having a strong and effective brand image, organisations can have the ability to relay to relay to the clients their intended market expression for the products or services they offer. Most likely, target market tends to buy strong and quality or effective branded products and as time go by, this branding change use-value with image value. Furthermore, it can be said that the key component of a strong brand is based on the initiation of an integrated approach in which industries are able to convey what they can offer relative to the competition, do what they are offering to the market and confirm it through consistent practice (Cai & Hobson, 2004). Accordingly, having a strong and effective brand and image to attain competitive advantage in the global market and to sustain its strengths and effectiveness, the management of the company must be able to give value to the capabilities of the brand (Nguyen and LeBlanc (2001). In an organisation, having a strong brand is attributed to having quality products or services. In this regard, the company must be able to provide a pleasant experience for target market to establish a strong and competitive brand image which may lead to their competitive advantage. It is said that the strength of the brand can be established once the company is able to consistently provide the target market quality products and services. In a study conducted by Kim, Kim, and An (2003), they have stressed that a strong and effective brand image has the ability to meet the specific needs of the consumer and achieved consumer-based brand equity. Strong and effective brand image has the ability to influence the development of customer base of each of the company as well as the consequent enhancement in brand’s financial performance. One of the significant characteristics of a strong brand has the ability to meet the viewpoint of the clients. Furthermore, a strong brand and effective brand has the ability to convey and update their information on the current trends in market demand and has the ability to formulate a strategy to sustain its strengths and effectiveness through customer satisfaction. Strong brand has the ability to provide total customer satisfaction which was developed within the company from knowing that most of the target markets are trying to find products which have been used by other people based on its name alone. Another characteristic of a strong and effective brand is its ability to reach the feelings that clients and other establishments have about the company with regards to the evaluation and assessment of other competing brands. In doing so, the management or the company handling the brands must be able to reach the clients through marketing activities like advertising and promotions. Having a strong and effective image means that the brand has the ability to maintain and sustain their competitive advantage. These brands has the ability to maintain such image in the marketplace since a negative change for a brand name may decrease in target market and consequently of revenue. It is said that it takes twice as hard to rebuild a good and effective brand image rather than initially building it.